Colour
Colour Palette
The Built Environs colour palette has a strong visual association with the McConnell Dowell brand through the use of the primary green, which should appear on all primary brand applications.
It stands apart from the McConnell Dowell brand through the use of supporting shades of green.
Note that colours change dramatically between screen and print. This is particularly noticeable in the use of Highlight Green, which should ideally only be used on screen. Hexcode or RGB should be used for all screen applications, while CMYK or PMS should be used for print applications.
Colour Combinations
The Built Environs colour palette can be used in various combinations. See below for guidance on which colours may be used in combination.
Care should be taken to always ensure adequate contrast and legibility.
