Logo
The Built Environs logo serves as the primary visual identifier for the brand. It is made up of two elements, the Built Environs logotype, and the McConnel Dowell logo.
Used effectively with all other components of the brand identity, the logo plays a vital role in the overall visual identity system.
Our logo has been specifically crafted. Only use the master artwork files, never separate, modify or re-draw our logo.
Colour logo downloads
When on a light background, the Built Environs logotype should appear in Built Environs Green.
When on a dark background, the Built Environs logotype should appear in white.
The logo should not appear in any other colours or be altered in any way.
Reversed logo
Logo downloads above are;
Office use:PNG format for internal document sand screen/online work.
Print use: PDF format for professional printing – banners, posters etc.
Full BE logo suite downloadable at top & bottom of this page.
Mono (1-colour) logos
Only use when colour logos cannot be used.
Co-branding
Use in layouts where we want the Built Environs logo linked together in a close relationship with the McConnell Dowell logo.
Clear Space & Minimum Size
The Built Environs logo must always be clearly identified on all material and protected by clearspace.
Keep the logo free of other elements
Clearspace is the minimum amount of area around the logo which must be kept free of type, complex photographic elements and other graphics.
Measuring Clearspace
The clearspace area is defined by the width of the capital B in the Built Environs logo.
Minimum size
Minimum size is the smallest recommended sizes for the Built Environs logo be before it starts to become difficult to recognise.
Minimum size in print Print=30 mm wide
Minimum size on screen: 200 px wide
Clearspace (highlighted in pink below) must be retained around all sides of logo.
Incorrect Use
The Built Environs logo should only be used as described in these guidelines. The logo is supplied as digital master artwork files and should never be distorted, redrawn broken apart or altered in any way
When using the Built Environs logo, NEVER:
break apart the elements
change the colour
change the opacity or tint
change the size or proportions of the elements
distort or skew
rotate or use on an angle
crop the logo. It must always be used in its entirety
use over busy backgrounds
change or recreate any elements of the logo.
Home Without Harm
Home Without Harm is the McConnell Dowell and Built Environs official safety sub-brand. It has been designed to be used in conjunction with the Built Environs logo on project sites and PPE.
Master Logo – Positive / 3 lines
Use on a white or light coloured backgrounds only.
Alternative Logo – Positive / 2 lines
Use when space is restricted on a white or light coloured backgrounds only.
Master Logo – Reverse / 3 lines
Use reversed out of dark backgrounds or photography.